The Persistence is…

A carefully planned tasting menu of content for globally-minded GenX women - rather than the all-you-can-eat, now-I-feel-sick buffet that is THE INTERNET. Or more prosaically, like a Hello Fresh box for your mind. An always nourishing, sometimes challenging curation of female-focused stories, hand picked and delivered to your door.

We're not about breaking news or obsessive updates. Instead we hand pick the most relevant stories for our audience, and reflect on the wider issues they raise. We curate longer form or more thoughtful journalism that offers a deeper, more nuanced view on a hot topic. Think dinner party rather than water cooler chat - if you can remember what either of those things are.

We're curious, and like nothing more than to dissect current talking points, holding the fragments up to the light. If we can find connections with previous stories or events, we love to introduce them and see where it leads, like friends over drinks.

We're committed to covering a range - of topics, emotions, and opinions - which we'll flag by xxx. We know Gen X women are at the sharp end of a huge amount right now, and there are some days when your righteous ire just can't work any harder. If it's one of those days and you see the xx symbol, just scroll on by.