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    <title data-ignore-plain-text>Has Covid stolen your identity?</title>
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          <div class="section-caption-text"><p class="" style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#000;position:relative;"><em>A year in to lockdown life, where’s your head at? No really, where is it?</em></p></div>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Hey! Greetings from sunny Amsterdam. This is the fifth volume of The Persistence, which rounds up female-focused longer reads to help you feel seen, save time and make sense of the world. Thanks for being here.</h4>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">DO YOU KNOW WHO I AM?</h4><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">One thing I don’t think Covid-19 gets blamed for enough (admittedly it’s a short list) is the Acceleration of Middle Age. For our generation, who generally flick two fingers at the notion of ageing like our parents, lockdown has been a rude reminder of our true place on life’s path. Nursing a sourdough starter on a Saturday night has a subversive edge if you’re in your 20s. Over 35, it’s a sobering prompt that soon enough you’ll be getting off on this stuff for real.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Granted, the Acceleration of Middle Age (AMA) might not be the worst of Covid’s crimes, but it’s a daily assault. All that shuffling around in slippers, without a festival or gig in the calendar to signal your enduring youthfulness - if only to yourself. All those grey hairs previously hidden by regular highlights, now outed. And for some of us, ALL that home schooling, proving beyond any reasonable doubt, and with the neighbours as your witness, that you are not, nor ever will be, the cool parent you secretly thought you were.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">It’s been… confronting. <em>‘Is it the perimenopause or the pandemic?’</em> has been my stock question over the last year as I feel the rage bubbling. Pre 2020, the word ‘perimenopause' featured even less in my vocabulary than ‘pandemic’. But that’s AMA for you, prematurely ripping off the band-aid of blissful ignorance, just as Covid has challenged many other aspects of our identities too. These three articles explore how the pandemic has reshaped our sense of self. As we mark a year of lockdown for much of the world, I thought you’d like them…</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><em><a href="https://medium.com/swlh/am-i-an-unemployed-woman-an-entrepreneur-or-a-stay-at-home-mom-be2e19ec3f70" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">‘Am I unemployed woman, an entrepreneur or a stay-at-home-mom?’</a> I read this after a big project suddenly vanished at the start of the pandemic and it rattled around my head for days afterwards. It strikes at the heart of what so many working mothers have grappled with. Not the sanity-stretching practicalities which have been much documented, but the secret assault on our sense of self. If that's you, it's well worth 5 minutes of your time…</em>&nbsp;</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><a href="https://www.thelily.com/these-two-friends-live-in-the-same-city-postcards-are-bringing-them-together/" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">‘These two friends live in the same city’</a> is a touching reflection on the kind of friend - and person - you want to be, prompted by the sending of spontaneous cards. I wish I had done something like this. And hey, looks like I’ve still got time…</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><em>&nbsp;<a href="https://www.theguardian.com/world/2020/nov/08/how-long-covid-forced-me-to-confront-my-past-and-my-identity" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">‘Long Covid forced me to confront my past and my identity’&nbsp;</a> When Kathryn Bromwich caught Covid-19, it was the last in a long line of physical challenges she’d endured. Her writing is brave and broad, conveying just how many expectations women carry, and her own refusal to conform to any narrative but her own.</em></p>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">FINANCE</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">THE MONEY CHAT WE ALL NEED</h4><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Want to hear something funny? When I first went on maternity leave, I decided that I’d use ‘all my free time’ to learn about the stock markets.<em> </em>It seemed like the kind of thing you should be up to speed on when you were grown up enough to be someone’s parent. And, babies sleep a lot, right?</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">10 years later, and my two children have just one photobook between them, never mind a portfolio of investments.&nbsp;So, I appreciated <a href="https://www.harpersbazaar.com/culture/features/a35842368/the-market-is-a-myth-they-need-us-to-believe-in/" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">this piece </a>by financial analyst Carmen Rita Wong in Harper’s Bazaar of all places, which sweeps away much of the mystique around financial markets. It’s straight talking, encouraging stuff, busting many of the myths that keep women out of investing, not least that you have to be a reckless risk taker to be successful. It reminded me of the advice from Dame Helena Morrissey, the British city fund manager, that women’s reliance on savings accounts is “recklessly cautious” and that the ‘gender investment gap’ is as important as the gender pay gap. And according to this <a href="https://www.theguardian.com/lifeandstyle/2019/apr/08/why-women-need-to-stop-saving-their-cash-and-start-investing" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">practical how-to</a>, you only need £25 to get started...<br><strong>Need another nudge?</strong> Yesterday was Equal Pay Day in America, symbolising how far in to this year US women must work to match men’s earnings of the last. Makes you think right?</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">WHO’S ENTITLED TO A TITLE?</h4><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">No, not another dissection of the British Royal family. Although please tell me Prince Andrew’s day is coming. Instead, cast your mind back to the furore around Doctor Jill Biden deigning to use her doctor title earlier this year. If like me you eye-rolled and moved on, this deeper dive into <a href="https://www.bbc.com/worklife/article/20210216-why-do-professional-titles-actually-matter" rel="nofollow" style="color:#975fb3 !important;">what’s being called ‘untitling’</a> is well worth a read. It zooms out from the obvious points around using titles as a sign of respect for women’s achievements, and spotlights the important role modelling - and ridiculous problems - doing so can create. This example really stood out:</p><blockquote style="padding-left:20px;padding-right:20px;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">"Back in 2014, when she was pregnant, Athina Vlachantoni’s GP couldn’t find her online pregnancy records. It turned out that the default gender for the title ‘Dr’ was set as male. Vlachantoni, a professor of ageing and demography at the University of Southampton, was essentially rendered invisible because of her professional status.”</p></blockquote>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">RIPPED JEANS JUST GOT POLITICAL</h4><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Look, it gives me no joy to keep carping on about this kind of crap, so let’s deal with it swiftly. Earlier this week Tirath Singh Rawat, Chief minister of a northern Indian state declared <a href="https://nowthisnews.com/world/why-women-across-india-are-sharing-photos-of-themselves-in-ripped-jeans" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">women wearing ripped jeans</a> were a threat to society. Claiming the trend “both caused and was symptomatic of moral turpitude” he sparked a <a href="https://nowthisnews.com/world/why-women-across-india-are-sharing-photos-of-themselves-in-ripped-jeans" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">flurry of brilliant clap backs</a> on social media from mocking women sporting their most distressed denim. God knows what he’ll do when someone tells him we’re actually all wearing sweatpants.&nbsp;Anyway. It&nbsp;could almost be funny, if we weren’t busy trying to unpick the threads of misogyny, and hadn’t just seen the fatal consequences in Atlanta of continuously casting women as the root of all evil. As the ever excellent Jessica Valenti lays out in <a href="https://www.nytimes.com/2021/03/22/opinion/atlanta-shooting-women-violence.html" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">‘How Many Women Have to Die to End Temptation’</a>, messages about women’s bodies being responsible for men’s behaviour come at girls and boys from an early age, and from every angle. It’s time to pull on a pair and call them out.</p>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">🎧 <strong>PS</strong>: For a soulful, often melancholic riff on why masculinity needs a rebrand - for boys as much as girls - I heartily recommend ‘American Men’, episode six of Bruce Springsteen and Barack Obama’s podcast, <a href="https://open.spotify.com/show/42xagXCUDsFO6a0lcHoTlv?gclid=CjwKCAjw6fCCBhBNEiwAem5SOzB-GZM69Q1whF1hG3ZjWP_vlTaloe_IYm2_vWwz6y7AozSGXAriLhoC-YAQAvD_BwE&amp;gclsrc=aw.ds&amp;utm_campaign=alwayson_ucanz_au_premiumbusiness_renegade-podcast_brand%20contextual%20text%20bmm%20au-en%20google&amp;utm_medium=paidsearch&amp;utm_source=au-en_brand_contextual_text" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">Renegade: Born in the USA</a></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">REVEALED: THESE WORDS SPELL TROUBLE IN YOUR APPRAISAL</h4><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><a href="https://time.com/5947561/pinterest-gender-discrimination-racism/" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">Pinterest and the subtle poison of racism and sexism in Silicon Valley</a> - the title says it all. It’s the first interview with Françoise Brougher, 55, the former COO of Pinterest since she sued for gender discrimination, winning the largest  settlement of its kind ($22.5 mill since you asked). Unsurprisingly she sounds like a total badass. We’ll know we have equality, she says “when we see mediocre women getting through the executive ranks because I can tell you there are a ton of mediocre men.”<br>It also folds in the stories of two less senior, no less fearless black women and their fight for equal pay, which does <em>not</em> end in a multi million pound deal. It’s<strong> </strong>a long’un,<strong> </strong>but<strong> here’s three reasons it’s worth your time:</strong></p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>For the appraisal advice:</strong> the words used in Brougher’s feedback are a warning for us all…</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>For the negotiation reminder:</strong> it’s not just equal pay, but equal stock options that count</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>And for the description of Pinterest </strong>as ‘a sort of Internet Xanax’ which just really made me laugh.</p></li></ul>
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