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      <td align="left" valign="middle" class="section-image-cell section-content-cell section-hoverable-image" data-aspect="ORIGINAL" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding:0;">
        
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#F2EDF6" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Hey! Good to see you. This is the twelfth volume of The Persistence, which rounds up female-focused reads to help you feel seen, save time and make sense of the world. If you find something you enjoy here, please share it with a friend.</h4>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">ONE SMALL STEP FOR MAN. ONE GIANT LEAP FOR HUMANKIND?</h4><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">Growing up in the UK in the 80s and 90s, I quickly learnt that when a high profile man announced he was quitting his job "to spend more time with my family", it meant he had been stung by a tabloid kiss and tell. For some reason, I suppose to prove that his wife would still share air space with him, such statements had to be accompanied by a family photo splashed on the paper’s front page, always a masterclass in public relations gone wrong. The man, usually a politician, would clamp his arm around his wife’s waist, displaying all the tenderness of a desperate scrum half snatching the ball 10 seconds too late, while she bristled with palpable awkwardness. Meanwhile the kids would either be fidgeting uncomfortably in smart clothes they hadn't worn since cousin Josh's christening or folding themselves bashfully into their mother's skirt. Dad would be dressed in a suit and tie, as if to underscore his complete <em>unsuitedness</em> to the new life making Playdoh cakes that he supposedly craved.&nbsp;</p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">Contrast that then, with the <a href="https://www.bbc.com/news/business-55209744" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">resignation statement from Rubin Ritter</a>, co-CEO of online fashion giant Zalando. Rubin, who steps down this week but announced his decision a few months ago is - you’ve guessed it - going to "devote more time to my growing family". But he added nonchalantly, "my wife and I have agreed that for the coming years, her professional ambitions should take priority." And... that was it. No parading of said wife and family, like some sort of actually-quite-sweet booby prize. No explanation of wife's ambitions as justification for walking away from a brand valued at $23 billion. Not even the mention of her name. Nope, just his decision, and the observation from one of his co-CEOs that Ritter is a "role model to many" in the company.</p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">Of course we can't know the full story behind his move (and frankly, if it's anything other than a big fat triumph for equality, nobody tell me because I need this little bubble of hope right now). But I don't think it's overstating it to call his statement a game-changer.&nbsp;</p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">In just a few well chosen words, he’s opened the door for a much-needed, often overlooked conversation about the intersection of careers and love. And crucially, one which is told through a man's not a woman's voice (which let's face it, 99.9% of the domestic debate has been over the last year). Ritter is clearly cushioned by a fantastic amount of privilege. But who doesn't know a straight man who has felt compelled to use vague labels like 'entrepreneur' or 'freelancer' as a socially acceptable smokescreen, when they are in fact a stay at home dad? We all need to hear more honesty like this coming down from the top. </p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">Even without kids, navigating two people's opportunities, dreams and goals is always something of a seesaw. And even without a partner, other challenges arise to disrupt the devotion so many careers require. How much better it would be if we could all be open about this tension, confidently labelling a year out of work as being a supportive partner, or a carer for an ill parent, rather than hiding it for fear you’ll be consigned to the 'lacking ambition' pile. Could this be the start? That really would be a statement worth making.</p>
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      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>It’s a family affair: 3 takes on making it work</strong></p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class=""><strong>1. </strong><em><strong>Part manual for working parents</strong>, part call to arms for a new work/life culture, <a href="https://www.amazon.co.uk/Half-Wife-Working-Familys-Getting/dp/0099555743/ref=sr_1_1?dchild=1&amp;keywords=half%20a%20wife&amp;qid=1607536589&amp;s=books&amp;sr=1-1" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">Half a Wife</a> by Gaby Hinsliff thoughtfully dissects the ridiculous expectations society places on working parents and offers smart, impactful solutions for ambitious couples.</em></p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class=""><em><strong>2.</strong> <a href="https://www.allbrightcollective.com/edit/articles/why-am-i-so-triggered-when-women-quit-senior-roles-for-their-families" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">“Why Am I So Triggered When Women Quit Senior Roles for Their Families?”</a> - a soul-baringly honest account of the other side of the equation.</em></p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class=""><em><strong>3. A final reminder</strong> for Rubin - and the other parents out there, that <a href="https://www.mcsweeneys.net/articles/quiz-are-you-the-worst-fucking-parent" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">nothing we do actually f*cking matters... </a></em></p>
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      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>Other short statements with big impact we’d like to hear men say more often </strong><em><strong>(and I like to think they would too*)</strong></em>:</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">"I've just handed over to my parental leave cover - he's awesome. See you in nine months!"</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">"Here, sign this card - it's your mum's birthday next week"*</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">"Four kids, a high powered job and your hair always looks amazing! How do you juggle it all Pete?"</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">*<em>Ok, maybe not that one</em></p></li></ul>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">POWER</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">WHAT’S SPANISH FOR GETTING SH*T DONE?</h4><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">A few weeks ago <a href="https://www.thepersistence.net/campaigns/view-campaign/laHgIAe32OQuHlM3ZClFKyRmdE6u8wYC0lgK7euOoL6xmgZsVuPBR54JiF6YqXy5ZLCdLyBgZa94OHeQId9vsJVulSqv6hIX" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">I wrote about the glaring gender gap</a> in global Covid task forces, and the multitude of negative consequences this has had on women’s lives (god, that’s an exam question for the class of 2050 that we’d all ace, right?). So it wasn’t exactly a surprise this week to discover gender wasn’t on the erm, agenda, when the UK’s Scientific Advisory Group for Emergencies (SAGE) met during 2020. In fact, during 73 meetings (and despite a hella lotta media coverage on women vs Covid) “the only inclusion of a gender-related concern within the minutes was in relation to young men being less likely to adhere to lockdown rules,” said <a href="https://twitter.com/clarewenham?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">Assistant Professor Claire Wenham</a>, co-author of the report. (Wenham may already occupy a special unicorn-shaped place in your heart after <a href="https://youtu.be/yALJsnuSts0" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">this interview she did</a> with the BBC last year went viral. And if she doesn’t, she should.)</p><p style="color:inherit;font-size:1em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.8;margin-top:12pt;margin-bottom:12pt;" class="">What <em>was</em> a surprise though was discovering this - that Argentina is the world leader in gender-sensitive responses to the pandemic, largely down to the work of three feminists appointed by the president. As other countries argue about social care or feeding kids from low income families during the school holidays, they’re getting busy with an ambitious, far reaching plan including paying women for unpaid work, classing domestic violence teams as key workers, and distributing food to trans people. </p>
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      <blockquote style="padding-left:20px;padding-right:20px;"><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.25em;mso-line-height-alt:1.25em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.8;margin-top:18pt;margin-bottom:4pt;">“We’re not against men. All we want to do is take apart a system that has abused and hurt women.”</h4></blockquote>
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      <p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Don’t skip <a href="https://www.nytimes.com/2021/05/11/world/feminists-argentina-government.html" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">this interview with them</a> thinking it’s just policy chat - it’s a heartening, hopeful read, about people and equality, pure and simple. As Vilma Ibarra, top legal adviser to the president of Argentina says; “We’re not against men. All we want to do is take apart a system that has abused and hurt women.”</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">IS THIS THE FORMULA FOR A HAPPIER LIFE?</h4><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">Deborah Joseph, editor-in-chief of Glamour UK, recently re-shared her piece from a few years back about being burnt-out. She wrote on Instagram that it felt more relevant to her now than ever, and I have to say I agree. It’s about her lifestyle epiphany, or what she calls her <a href="https://www.glamourmagazine.co.uk/article/deborah-joseph-70-per-cent-life" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">decision to lead a “70% life</a>” - to “consciously drop balls” rather than attempt the interminable juggle. As the world starts to open up again, and we all try to figure out our own formula for refilling our cups without feeling overwhelmed by expectation, it feels like a smart place to start.</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">WHY WOMEN NEED A ROOM OF THEIR OWN</h4><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>1.</strong> <strong>“For thousands of Muslim women</strong>, congregating in Clubhouse has become a source of <a href="https://www.thelily.com/during-a-pandemic-ramadan-audio-app-clubhouse-is-creating-space-for-women-led-worship/?tid=more_from_lily" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">spiritual sisterhood</a> during a second Ramadan marred by the coronavirus”</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>2.</strong> <strong>“I needed to feel like a normal working woman</strong> again. <a href="https://theguardian.com/lifeandstyle/2021/apr/11/me-and-my-she-shed-women-on-discovering-what-a-life-saver-theier-own-private-shed-can-be" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">My shed provided that </a>escapism for me”</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;"><strong>3.</strong> <strong>And never mind a whole room</strong>, just a seat at the table could <a href="https://hbr.org/2021/05/banks-with-more-women-on-their-boards-commit-less-fraud" target="" rel="nofollow noopener noreferrer" style="color:#975fb3 !important;">stop actual bank fraud</a></p>
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